Def Jam

We had the privilege of collaborating with our good friend to onboard South African rapper Blxckie to Def Jam through a dynamic conceptual campaign. The campaign features Blxckie wearing full look #5 from our Fall/Winter 2024 New York Fashion Week runway show. Blxckie, a powerhouse in the South African rap scene, is now making waves on the global stage. An avid supporter of our work, we’re equally passionate about championing his incredible music.